The Most Effective Phishing Lures - which ones will you fall for...?! Cyber Tip Tuesday video 15 September 2020

Welcome to this week's Black Arrow Cyber Tip Tuesday, this week Tony is talking about the most effective phishing lures.

Which phishing emails subject lines or hooks are user most likely to fall for?

Phishing emails often have a sense of urgency attached to them to get users to react without taking time to think or assess whether the email is genuine, but there are also subject lines that are more likely to trick users.

Anything where the user things they may be about to lose something they have earned or are entitled to can be effective, so things like a change or reduction in pay or benefits, reduction in holidays or a loss of things like airmiles or hotel loyalty points can be effective.

Anything involving threats of criminal action, courts, or implying you will incur a cost or charge for not complying is also effective, especially when combined with the sense of urgency.

Make sure your users are aware of the most effective lures and are continually honing their ability to spot phishing emails with rolling testing.